Baby's Basics
Branding, Website and Brochure
Alison Schur was a new mom with a great business idea that catered to fellow mothers and their infants. As a new entrepreneur, Alison wasn’t sure where to begin with branding or marketing. Alterna.tif designed a market-targeted brand identity, website and marketing package that was gender neutral and featured a simple icon system to easily identify and categorize Alison’s expanding line of products, helping Baby’s Basics stand out within the competitive infant-products market.
