Process
Good design doesn't just happen. It's based in thorough market research and solid brand examination. Here at Alterna.tif, we understand that your brand has a life of its own: a mission, a personality, and a message to bring to the world. Every piece of design that comes across our desks has a specific purpose to further your brand. In order to help you communicate get your message to your target audience, we follow a tried-and-true process. The result? Designs that work.
Step 1: Brand Examination
We take the time to get to know our clients. We want to know as much as possible about your brand, its history, how it works, what its mission is, what sets it apart from your competitors. All projects include a thorough consultation where we get to the core of your goals, message, and brand values. This allows us to start the process from an informed perspective.
Step 2: Market Exploration
It doesn't matter how beautiful your design is (or how much you like it) if your audience doesn't respond the way you want them to. We take the time to research your market and find out what makes them tick. We identify your typical target character, and discover as much as we can about them. The more we know, the more we understand how they relate to design and branding. Then we can create a strategy that's personalized to their tastes and preferences, ensuring that you reach your audience and get the response you're going for.
Step 3: Visual Research
Once we’ve determined the goals of your project, it’s time to start placing your brand within a larger context. Before we begin the actual design process, we’ll create a series of inspiration boards. These visual aids are based on current visual trends within your target market. This allows us to open a discussion about the visual world your design will live in, and how it relates to other brands and images your audience responds to. By the time we start actually designing, we have a solid understanding of your brand, of the market you're trying to reach, and of the aesthetic prefences you have within that visual world.
Step 4: Design With Purpose
All of our designs are created with intention. Form follows function as we focus our creations on the message and goals. We will work together with you to hone the results into a polished and intelligent design. All of our projects are custom tailored to your specific needs, so we can do as many or few concepts as you'd prefer. We always include several rounds of revisions to make sure your design is a perfect fit.
Step 5: Present With Confidence
Once you have your finished design, you're ready to present it to the world. This process is designed to ensure that you reach your target audience, but it serves another purpose as well. Once you've taken your brand through these steps, you'll find that you have a stronger sense of brand awareness, and are better prepared to interact with your audience. Our design method helps bring your brand to life with more than just pretty images. It helps you discover the soul of your brand, and move forward with confidence.